Christmas in Arlington is a community-driven holiday event organized by the Arlington Aream Chamber of Commerce. The event brings together local businesses, families, and visitors through festive activities, contests, and a “Shop Local” passport program designed to support small businesses during the holiday season.
The project included designing and launching a single-page event website along with key print assets such as a business passport booklet and promotional flyer. The goal was to clearly communicate event details, encourage community participation, and create a cohesive holiday experience both online and offline.
The primary goal of Christmas in Arlington was to create a centralized, easy-to-understand platform that explained what was happening, when it was happening, and how people could participate.
Specifically, the project aimed to:
The focus was on simplicity, clarity, and accessibility for all age groups.
Christmas in Arlington was designed for a broad audience, including:
The website and materials were intentionally built to be easy to navigate for users of all ages, including non-technical audiences.
One of the biggest challenges was the tight timeline. The event required a fast turnaround while still delivering polished, professional results.
Additional challenges included:
Careful planning and clear information hierarchy were essential to overcoming these challenges.
To address these challenges, the project was approached in three focused phases:
A clean, single-page scrolling website was created with clearly defined sections, including:
The navigation allows users to smoothly scroll to each section, making the site simple and intuitive.
The passport booklet was designed as a half-letter (5.5 × 8.5) folded booklet, optimized for:
Special attention was given to proper booklet layout so businesses could print and distribute it easily.
A one-page flyer was created to explain the passport program at a glance. The flyer was designed for placement at local businesses and included:
The final outcome was a cohesive holiday experience across digital and print platforms.
Key results:
The project successfully supported the Chamber’s mission of bringing the community together while encouraging local shopping during the holiday season.
“The passport is looking great, and the website layout makes it very easy to understand what’s going on. Everything feels organized and ready to share with the community.”
Design & Creative
Bloom Skincare
Design & Creative
Elevate Real EstateDesign & Creative
Bloom SkincareDesign & Creative
Elevate Real Estate
