Contact Us

hello@exdos.com (+57 9954 6476 Bhemeara,Kushtia

Follow Us

Work With Us

PORTFOLIO

Maison de Solie

Maison de Solie is an upscale online boutique offering refined accessories crafted from cashmere and silk, designed for women who appreciate quiet luxury and timeless European elegance.

Rooted in understated sophistication, Maison de Solie blends artisan craftsmanship with modern digital storytelling. The brand emphasizes intentional design, ethical sourcing, and a calm, editorial shopping experience that feels more like a fashion journal than a traditional ecommerce store.

Responsive Development

E -Commerce Solution

Digital marketing

Design & Create

Responsive Development

E -Commerce Solution

Digital marketing

Design & Create

Project Goal

The goal of the Maison de Solie project was to design and develop a custom Shopify website that reflects the brand’s refined identity while remaining intuitive, fast, and scalable for future growth.
The client wanted a site that:

  1. Felt elevated and editorial, not templated
  2. Told a clear brand story through typography, spacing, and content hierarchy
  3. Highlighted craftsmanship, sustainability, and values
  4. Introduced a gated community concept (Solie Knot Society™)
  5. Educated customers through brand-led storytelling (Solie Clean Color)

The objective was to create a digital flagship that communicates trust, luxury, and intention from the first interaction.

Target Audience

Maison de Solie caters to modern women who value quality over quantity and prefer understated luxury to loud branding. The audience includes:

  1. Fashion-conscious professionals
  2. Customers drawn to European minimalist aesthetics
  3. Shoppers who care about ethical sourcing and sustainability
  4. Individuals seeking timeless accessories rather than trend-driven pieces

The site was designed to feel calm, confident, and curated  appealing to users who appreciate thoughtful design and meaningful details.

Have an Idea?

Let’s Get To Work!

Let's Connnect with Us!

Project Challenges

One of the primary challenges was balancing minimalism with functionality. The site needed to feel light and editorial while still supporting ecommerce features such as product variants, color swatches, gated content, and SEO optimization.
Additional challenges included:

  1. Avoiding a “stock Shopify theme” look while staying within Shopify’s framework
  2. Designing a gated experience (Solie Knot Society™) that felt exclusive but effortless
  3. Presenting sustainability messaging (Solie Clean Color) in a refined, non-preachy way
  4. Maintaining consistency across product pages, editorial content, and brand storytelling

Every design decision needed to feel intentional, subtle, and aligned with the Maison de Solie aesthetic.

Solution & Implementation

I approached the project with a custom-first mindset, treating the site like a fashion editorial rather than a traditional storefront.
Key solutions included:

  1. Custom Shopify theme development with clean layouts and refined spacing
  2. A serif + sans-serif typography system (Playfair Display and Lato/Helvetica Neue) to balance elegance and readability
  3. A soft, monochromatic color palette with smoky plum accents
  4. Editorial-style content sections for storytelling and education
  5. A gated email experience for Solie Knot Society™, designed for future scalability
  6. A dedicated Solie Clean Color page to communicate non-toxic, low-impact dye practices

The result is a seamless blend of commerce, storytelling, and brand values.

Results & Impact

The final website delivers a calm, elevated shopping experience that feels distinctly Maison de Solie.
Key outcomes include:

  1. A visually cohesive and premium brand presence
  2. Clear communication of values, sourcing, and sustainability
  3. An intuitive product browsing and purchasing experience
  4. A scalable foundation for future community and content expansion
  5. A site structure that supports long-term brand growth, not just launch

The platform now serves as both a storefront and a brand narrative  positioning Maison de Solie as a thoughtful, modern luxury brand.

Client Feedback

“The site feels exactly how I envisioned the brand  calm, refined, and intentional. Everything flows beautifully, and the storytelling elements truly bring Maison de Solie to life. I couldn’t be happier with the result.”

View More project

Web Development

Black Beary Cottage

Web Development

Remedy Center

Web Development

Black Beary Cottage

Web Development

Remedy Center

Web Development

Black Beary Cottage

Web Development

Remedy Center
Get In Touch

Let’s get
to work